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Latinx Consumers
and look to Black haircare products and knowledge to help them
There is a continued and growing desire for hair and beauty products made with beneficial ingredients
There are slight variations in this behavior across haircare product segments
New Product Innovation: A Comprehensive Study of Product Introductions Men's Maintenance Latinx ConsumersCategory Pace setters What products have been introduced within the past 12 months? How are they performing? What can we expect? Opportunity Gaps. Experimenting With Products Just under half of consumers love to experiment with new hair and beauty products, with trends. Surveyed consumers have found new hair or beauty products over the past year, which meet their needs better than products they were using previously Product Innovation Overall, there
